The ROI of Thank You Gifts
A “Thank You” gift is precisely that - a token of gratitude. Reciprocity isn’t really expected, especially when you give gifts to important clients.
Whether this is a professional thank you gift, or to celebrate an event or the holidays, the gesture goes a long way in building relationships and engagement.
According to Nimble’s The Etiquette of Gift Giving in Business, the purpose of gift giving is to show appreciation and have people think of you when it’s time to do business. Client gift-giving makes good business sense.
Besides the fantastic product or property you sold, and the excellent customer service you gave, another way to stand out in your client’s memory is gifts, of course.
Gifts can amplify the client’s importance to you, as well as make them feel special and important to your business.
While you might never expect a gift in return, the gift you give may come back to you in ways that will matter more to your business. How? Let us count the ways.
The Goodwill Of Giving Clients Gifts
Goodwill with a client is built over time and in many ways. Gift-giving is just one of them.
The goodwill is achieved when you have already been helpful to your client, yet they still find themselves at the receiving end of a thank you gift.
Clients are going to remember this. Your actions create an investment with an intangible return from an act of sincerity and thoughtfulness.
Goodwill when shown is reaped. It’s a valuable and best practice foundation to any client or business relationship.
Making Your Name One That Sticks
Building your name and reputation takes a lot of time and hard work. But making a name stick, especially in the eyes of your client(s), is where a special gift can do the trick.
The “name that sticks” is not the logo that is on the gift. No way. That is not a gift, but an advertisement wrapped in a box.
According to a Forbes article, The Secret to Giving the Best Business Gifts,
“...if you take the time to appreciate your clients when they least expect it, you’ll stand out. If you show that you took extra time to tailor the gift to the recipient, then they’ll appreciate your thoughtfulness.”
By doing this, and getting a gift that speaks to your client and their specific likes, they’ll be more likely to remember your name over your competitor(s).
It will be associated with everything good, and all because you have invested time and effort to go the extra mile to say “thank you” in a unique and special way.
Like omiyage, the Japanese culture of gift-giving, a gift is a sign of respect and generosity between the giver and the receiver. More than just the giving of a souvenir from a trip, omiyage is a way of life that is associated with giving respect and getting it back.
Just as omiyage takes the art of giving gifts to another level, so does the gesture of very specific gift choosing and giving make your name a good one, and one that will not be quickly forgotten.
Client Gifts Are the Ties That Bind
Happy clients, happy life, right? When you make one client happy and they remember you, you just put yourself onto the radar of new, prospective clients.
And how do you do that? By doing your job well, and showing your gratitude for a client partnership that yields results.
And what better way to say “thank you” than wrapping it in a box? Think of the ribbon that sealed the gift you gave as the strings that will retain clients and pull new ones.
The recipient of your thoughtfulness can be a bridge to the next one.
In customer experience, the simple math of gratitude is multiplication rather than reciprocity. When gratitude is given, it multiplies. The ripple effect of one gift, and the meaning and gesture that goes with it, can build and solidify your best client relationships.
Of the many happy returns on investment of gift-giving, referrals and retention are the most measurable.
How you say “thank you” determines not only how you do business, but also the overall customer and/or client experience.
When you’re ready to demonstrate how much you value your relationship with your clients, explore gifts that say it all - With Many Thanks.